I founded and led the content division at We Are Social — the world’s biggest social media agency.

For more than 20 years I have led the creative strategy and social content for some of the world’s biggest brands including Disney, Netflix, Nike, Google, Starbucks and Lego, serving a combined audience of more than 30 million followers across social.

I’m obsessive about the cultural conversations that power social media and put insights and data into all of my work. In this way I’ve delivered award-winning, effective work for my clients in every sector from gaming to FMCG to finance. I’d love to chat about how I can help you achieve your goals too.

Work I tell my Mom about*

• Created the global social positioning and local market rollout to help TikTok recruit a Millennial audience.

• Made a cynical GenZ audience across Europe fall in love with Amazon Music.

• Led the social strategy and content team that turned Netflix UK from a much-complained about streaming service to the UK’s best loved brand.

• Took Channel 4 Food from a recipe microsite to the UK’s largest commercial food website.

• Concepted and delivered the content strategy, website and social presence for the incredible Girl Effect project from Nike.

• Created the world’s first pizza chatbot for Domino’s, and had its bants challenged endorsed by Comedy Central.

*she has no idea what I do still

Clients