Creative & Content Direction

Are you confident your social creative is truly social-first?

Maybe you’re not getting the reach you expected, or engagement rates are flat.

I have the results to show how powerful social content can be when it is well crafted and well distributed.

People might say ‘organic is dead’ but for clients such as Netflix, Activision, Adidas and Pringles, my teams have produced social content which has proven that wrong. When done right, branded content is something audiences want to see more of, not skip. I can put attribution and lead-generating content into social platforms in a way that draws audiences in, and feels native - even to cynical Gen Zs.

I can help improve the impact of your social creative by:

  • Leading pitches

  • Overseeing content production

  • Elevating creative across campaign, earned, paid & influence

  • Reporting analysis and recommendations

If you are looking to elevate your social content and campaigns, get the balance between paid earned and owned content, or to get more out of your brand sponsorships and partnerships — I’d love to talk about your needs.