The most successful brands on social media understand that winning an audience means tapping into their culture.

There has been a shift in the centre of gravity of marketing. The most effective work recognises this and delves deep into understanding audiences, their needs, emotions and the myriad ways they use social within the fabric of their lives.

My work is always data and audience led. I’ve used an audience-first strategy for clients with wide ranging needs,

• SEO-topping content for Channel 4 Food,

• Lead-driving content for travel companies such as Expedia and Booking.com t

• Relevance-driving campaigns for Disney, Pringles and HSBC.

My strategies for understanding social communities have radically changed brand sentiment for clients such as Activision and Amazon Music, recruiting a new generation of loyal fans.

I can help you to create more effective audience development plans by making sure you are applying data analytics and cultural insights properly to your work.

If you would like to know more about how this could support your business please get in touch.