Building a Social Team

You might be a brand planning to build an in-house social team.

Or an agency who needs more social clout to stay competitive.

Traditional agency models are the wrong shape for delivering great social media marketing. They are too slow, have too many layers and are too expensive.

I can help you to strengthen your social offering, identify the skills you need in your team and build the framework for an effective social studio.

I launched the editorial department at We Are Social in 2013, creating a new set of products and services that differentiated us in the market. That department became the largest and most profitable in the agency.

To keep that commercial edge I took the department through three evolutions, changing the make-up of skills and experience in the team and developing it into a multimedia content division powered by data and cultural insights.

If you think your social team might be not be fit-for-purpose, if you’d like to make sure you have the right blend of skills and seniority or if you want to know if you could be working in a more agile way — I’d love to talk to you.