I was the editor of the digital transformation project for Macmillan which had human-centred design at its heart.

It began with a research programme that spoke to cancer patients and their friends and families at different stages of their journey. This was to build up a picture of how they had sought out information and what had been useful or lacking as they had their diagnosis, prepared for treatment and managed the illness. It also looked at the different ways people processed that information and revealed a number of different characteristics of our end users, from those who processed information quickly and enjoyed detail, to those who found information overwhelming and needed it to be presented in different formats, for it to sink in.

These human criteria formed the foundation of the content strategy I created and the UX of the website. I designed the website content architecture as well as the hierarchy of messaging across the site, subsections and on each page.

I worked with Macmillan’s editorial team to make sure we could repackage information for patients in different formats from bulleted lists, to long form articles and animations without losing any of the peer-reviewed scientific rigor.