We Are Social
I founded and led the award-winning content division at We Are Social - the world’s biggest social media agency
Approach: For 11 years I set the social proposition & creative strategy for some of the world’s biggest brands. I built a multi-discipline team of 40 social specialists and evolved it into a data-powered multimedia entertainment department.
I oversaw specialist teams covering sport, entertainment, lifestyle and FMCG, serving a combined audience of more than 30 million followers across social.
Results:
Created a USP for the agency.
Strategically innovated new products and services to keep the agency commercially powerful.
Scaled this into a global service
Became the largest and most profitable department in the agency.
Responsible for 70% of agency’s new biz wins (2023 -2024)
Agency: We Are Social
Clients
I oversaw a portfolio of clients representing entertainment, finance, FMCG, gaming, healthcare, lifestyle, luxury, music, sport and travel.
My team built engaged communities of millions around some of the most iconic brands in the world.
Driving hundreds of millions of earned views. Delivering commercial results and award winning content